Everyone in the email world wants more subscribers – that’s a given. But how you go about getting those people on your list can have a major impact on your email deliverability, which, in turn, affects all your other email metrics.
In this episode, we’re discussing some best practices on how to grow your list effectively so that you don’t get penalized for having subscribers on your list that don’t want to be there. We’ll also give you some tactics to avoid when trying to boost your numbers.
If you’re looking to grow your list, then these guidelines will help you get there without all of the guesswork or trial and error.
Main Takeaways
- How you collected your subscribers is one of the most important factors in your deliverability.
- Things you should do when building an email list:
- Create a signup form on your website.
- Provide a link in your Instagram bio with an email signup.
- Add an optional step when purchasing something.
- Make physical signup available (like at merch table, event, etc.)
- Offer an email course or challenge that people sign up for.
- Things you shouldn’t do when building an email list:
- Use purchased, shared, or scraped lists.
- Add personal or LinkedIn contacts (ask them to sign up first).
- Use trade show lists.
- Add subscribers by doing giveaways.
- Do not add anyone to your list where the subscriber didn’t consent to receive your emails directly and weren’t forced to provide their email.
“It’s not the size of your list, it’s the quality. And this is a hard thing for me to talk with customers about, because we really do put a value on our numbers. I have seen it time and time again, when you have a list that’s not healthy, you miss out on so many sales, so many opportunities to connect with subscribers. And you’re ultimately doing yourself a disservice by trying to just focus on the numbers instead of focusing on the quality. ” ~ @alyssa_dulin
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