Focus Lab CEO Bill Kenney chats with Humberto Ayres Pereira, CEO of Rows.com about their rebrand. Humberto discusses how they vetted potential brand agencies as an international client, the huge effect the rebrand has had on their hiring efforts, and the power of identifying the brand attributes of Rows during their strategy work.
Rows, originally dash-dash, partnered with Focus Lab on their rebrand in 2020.
This episode is also available on YouTube.
See more of our work together: focuslab.agency/work/rows
0:00 – Intro
2:00 – How did you know it was time to rebrand?
5:20 – What was the decision making process for finding the right agency?
16:23 – What was the most surprising aspect of the project?
18:57 – What was the most challenging part?
26:57 – What was the most rewarding part of the project?
32:03 – What has this rebrand allowed you to do that you couldn’t do beforehand?
35:06 – How do you view the return on your investment into your brand?
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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
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