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Hiten Shah and Marie Prokopets are co-founders of Nira, a real-time access control system to help businesses protect company information from unauthorized access.
Hiten is a startup veteran and has written about failing at startups, scaling startups, and everything else in between. Marie is an award-winning comedy writer and currently writes the Nira company blog.
In their writing, they’ve tackled topics such as remote work, pivoting their company, and other topics in an open and transparent way. In this talk, we’ll dig into how they approach writing and what role writing plays in their company.
Hiten, Marie, and Lyle did a deep dive into:
- Why do they choose to write and share it publicly?
- How to write for different audiences (e.g. a personal newsletter vs a company blog post)?
- How did Marie move from comedy writing to tech co-founder?
- How the online writing landscape has changed throughout Hiten’s career?
- What is the role of Twitter or a personal newsletter for co-founders of a B2B company?
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