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#80: Thomas Edison’s Formula for Greatness
The Tim Ferriss Show

 
 
00:00 / 00:20:49
 
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This episode is intended to help you with unexpected problems that will crop up this week. My guest is Ryan Holiday, who became Director of Marketing at American Apparel at age 21 (!). He’s a beast. Since dropping out of college at 19 to apprentice under strategist Robert Greene (author of The 48 Laws of Power), Ryan has advised many New York Times bestselling authors and mega-multi-platinum musicians. He knows how to build massive buzz while responding to unexpected crises. He can compete or counterpunch with the best. For this reason, I asked him to share one of his popular stories on Thomas Edison, as well as Jack Johnson and others. If you want to thrive in high-stress environments, this is well worth the time. The sponsors for this episode, both of which I use, are: Vimeo — See some of my favorite movies here. Mizzen + Main — These are the only dress shirts that I travel with. For more on Ryan and his books, check out this page.

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