#82 Daniel Budai from Budai Media: 3 E-Commerce Trends to Look Out for in 2022
For this episode of the Ecom Show, our CEO and podcast host, Daniel Budai, takes center stage with his advice for scaling your e-commerce in 2022. Let’s dive straight into:
✔️ 3 E-Commerce Trends to Look Out for in 2022
✔️ Fond Memories with E-Commerce Powerhouses
✔️ The Best Email Marketing Software
✔️ Advice from the Best in Business
3 E-Commerce Trends to Look Out for in 2022
Trend #1: Being Mobile First
According to Statista and Neil Patel, 73% of all sales online happen through mobile phones. In 2021, the percentage increased by 13%.
People are shifting towards using apps over websites. They are far more likely to use Facebook, Amazon, Twitter, and Gmail for example, on a mobile app than on a desktop website.
People want to buy in the app, they don’t want to switch platforms.
Gmail is the 3rd most popular mobile app. It’s no surprise that, as an email marketer, Daniel is particularly excited about Gmail and optimizing email marketing to a mobile-first approach.
Daniel’s Tips for Going Mobile First:
1. Check your site speed on mobile
Speed is absolutely essential to conversion. No one likes anything on their mobile to be slow. Their attention span is short and they want to act fast.
2. Check the percentage of visitors on mobile
In B2C e-commerce, mobile is the winner. Check where your visitors are coming from to see how crucial it is that you optimize for mobile.
3. Check Tapcart
Tapcart is a fantastic platform for creating apps for your e-commerce store and business. It doesn’t require any complicated coding, it’s affordable, and it’s super easy to use.
Trend #2: Supply Chain Issues
This may not have been something you wanted to hear about. But the more you know the more you can do to address the problem. Let’s take a look at Daniel’s advice on how to optimize your supply chains.
Europe, North America, and Asia – pretty much all over the world are having difficulties finding the right ingredients or materials for their products. These are mostly due to COVID-19 and varying restrictions and regulations between borders.
According to Statista, 57% of e-commerce stores don’t fully understand their own supply chain. If you don’t know anything about how your product is made or how it gets to your customers…well, that’s a big problem. You need to be an expert in your supply chain in order to address any potential issues that arise.
Here are Daniel’s tips for optimizing your supply chain:
1. Make it possible for customers to track their product
If you have a Shopify store, tracking codes are very simple and easy to use.
Customers are likely to be more forgiving of delays when they know where their parcel is.
2. Set expectations around shipping
Be as transparent as possible about shipping times as cost.
Put shipping times and costs on both your product page and checkout page. People are more likely to convert when they know what to expect.
3. Use SMS and Email Marketing
Keep your customers updated while they wait for their shipping. Lead them to your FAQ pages, consider upsells and discounts. This builds trust and confidence in your brand.
Honesty is the best policy here.
Trend #3 Conversion Rate Optimization Will Become More Important Than Ever
iOS 14 and iOS 15 heavily disrupted Facebook advertising and email marketing analytics. Third-party data is on its way out.
Daniel recommends keeping an extremely close eye on your data and conducting in-depth data analysis. It’s not worth spending lots of money on ads when you don’t know anything about your ROI.
The best thing about conversion rate optimization (CRO) is that it allows you to track what works and what doesn’t in Google Analytics. Usually, the more e-commerce stores spend, the more CRO becomes important. Investing in CRO comes before ad investment.
Fond Memories With E-Commerce Powerhouses
Now we’ve covered the three trends you need to look out for in 2022, Daniel would love to share some fond memories he’s shared with some awesome friends and partners in e-commerce.
Daniel’s first photograph is with Angie Meeker and the Optinmonster team in San Diego, California at the Traffic and Conversion Conference, 2019.
Optinmonster is a fantastic popup builder and marketing plugin. We’ve tried out many popup tools at Budai Media but Optinmonster always comes out on top.
Daniel’s next photograph was also shot in the US, this time in Boston, at the 2019 Klaviyo Conference. Daniel and Budai Media’s account manager, Ben Erdelyi got the chance to chat withHustler Marketing and their CEO Bostjan Belingar. Daniel sees a lot of brands and competitors in e-commerce that doesn’t even acknowledge each other. He prefers a more civil and collaborative approach. It’s a good thing to share and learn with your competitors.
Daniel’s last photograph is with Ezra Firestone at the San Diego Traffic and Conversion Conference. Ezra is the Founder of Smart Marketer, and the Co-Founder of BOOM! and Zipify Apps. Check out his LinkedIn – Ezra shares a lot of useful advice and resources for e-commerce owners and entrepreneurs. Ezra’s email marketing course was Daniel’s first-ever course in email marketing!
The Best Email Marketing Software – According to You Guys!
Daniel recently asked his followers on Facebook and Instagram a simple question: “What is your favorite email marketing platform?”
On Instagram,ConvertKit emerged as the preferred choice for bloggers, coaches, and consultants.
On Facebook, Klaviyo proved to be highly popular for e-commerce owners. If you’re familiar with Budai Media, you’ll know that Klaviyo is our preferred choice too.
If you’re just starting out in the online space, Daniel recommends MailChimp as the most affordable option for newbies. If you are in e-commerce and represent a bigger company, Daniel says that Klaviyo is your best option. It’s pricier than MailChimp, but Klaviyo has deep segmentation options, advanced data analysis, and great integration with Shopify. If you’re using MailChimp and you’re ready to move onwards and upwards in customer data and personalization, it’s very easy to move your list to Klaviyo.
Advice from the Best in Business Daniel looks up to a lot of people in e-commerce and indeed in business generally. Here are a few of his favorite quotes:
Henry Ford
“A business that makes nothing but money is a poor business.”
Daniel has seen a lot of aspiring entrepreneurs who are motivated only by money. These are the ones who burn out. Focus on creating value beyond money. Don’t forget your passions and principles.
Jeff Bezos
“If you can’t feed a team with two pizzas it’s too large.”
When we’re talking about decision-making, Daniel recommends keeping team meetings to 8 members or below. No meeting should last longer than an hour.
Thank you for joining Daniel’s Master Show! If you’d like to learn more about CRO, retention marketing, and scaling your e-commerce, visit Budai Media today.
It won’t be long before Daniel releases his book packed full of actionable tips for scaling your e-commerce in 2022 – watch this space!
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