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Click to Purchase: What is E-commerce's Role in the Professional Industry

Interview with Tanuja Singeetham and Cedric Parsiegla
Tanuja Singeetham is the Head of Regional Digital Marketing & US eShop for Henkel Beauty Care Professional North America. Tanuja leads a new team focused on new digital marketing and ecommerce initiatives for the professional hair care business in NA. She is responsible for building and managing the first Henkel multi-brand ecommerce platform targeted to beauty care professionals with products, content, promotions and CRM. She has over 22 years in digital marketing, launched over 150 websites and has a history of developing breakthrough programs. She has received numerous awards and recognitions, including being named to the 2019 IBM Women’s Leaders in A.I. global list and has been awarded 2 patents for the development of innovative digital tools. She is currently on the Google Brand Advisory Council, a member of the Digital Ascendant Network and serves on the Board of Advisors for two organizations.
Cedric Parsieglais the Senior Digital Marketing Manager for Henkel Beauty Care Professional North America focusing on building out the multi-brand B2B Direct Business and centralized digital opportunities. Cedric co-led the launch of SALONORY, the new destination for beauty professionals to shop online across the Henkel Beauty Care Professional brands such as Schwarzkopf Professional, Kenra or PRAVANA. Currently, he focuses on continuous development and growth opportunities for the multi-brand eCommerce platform and expansion into other markets. Additionally, he utilizes his expertise in digital marketing to identify and develop key enterprise-level strategic partnerships, which can be leveraged by the 12 brands across Henkel Beauty Care Professional in North America.
About Henkel Beauty
Henkel Beauty Care holds leading market positions worldwide, and its consumer products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products (hair, body, skin and oral), which are available in 150 countries worldwide.
Beauty Care is active in the Consumer Goods as well as the Professional business. In the Consumer Goods business, we want to continue expanding our innovation leadership in the mature markets in order to further grow our share there. In the Professional business, we are continuing our globalization strategy, with particular focus on stimulating our emerging markets. We hold leading market positions in all of the international market segments. Henkel Beauty Care stands for consumer products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care. Schwarzkopf Professional is among the world’s three leading suppliers of Professional products.
About Salonory.com
SALONORY is your new destination to learn more about industry leading professional hair care and color brands. From hair care products, to vibrant colors, to access to the latest hair trends, we have something for everyone. Stylist-focused, we aim to deliver exceptional service across our large catalog of brands. Product innovations, educational videos and more will prove that SALONORY provides more than just a great shopping experience.
Connect with Tanuja Singeetham and Cedric Parsiegla
https://www.linkedin.com/in/tanuja/ (https://www.linkedin.com/in/tanuja/)
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