Does Personalization Work in 2022?
Marketing School - Digital Marketin...

 
 
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In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Does Personalization Work in 2022?
  • [00:25] A quick definition of personalization in the marketing context.
  • [00:58] The results are in: personalization does not boost conversions!
  • [02:28] Tools for better marketing personalization; a few recommendations.
  • [03:38] The important surface level testing that should go into personalization projects.
  • [03:47] Go to https://marketingschool.io/live for more!

 

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