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In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn’t get away from software. He’s a software developer, turned podcaster, turned marketer, and now he’s a software entrepreneur and on this episode, they discuss his success and struggles while building Lasso.
The topics we cover
[2:40] Introductions
[4:15] WordPress plugin with an annual subscription
[5:51] Starting a podcast
[8:00] Experiments with monetizing a podcast
[13:26] Starting Giftlab.co
[15:08] Starting another software business
[16:35] Building Lasso
[21:23] Launching without the right pricing/product
[23:32] Discovering the sticking points in the UI/UX
[29:29] Freemium vs paid users
[31:06] The biggest struggle with building Lasso
…
