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In Episode 577, Rob Walling chats with Jim Kalbach about how to uncover the right problem to solve with the Jobs to Be Done (JTBD) framework. If you haven’t been exposed to JTBD, this episode will be a great primer as we dive into practical examples for bootstrapped or mostly-bootstrapped founders.
The topics we cover
[3:00] Defining Jobs to Be Done (JTBD)
[6:45] JTBD are stable over time
[10:27] Be solution-agnostic
[11:20] JTBD for pre-product or pre-solution
[17:53] Questions to ask to find JTBD
[20:50] Switch interviews
[24:41] A switch interview case study
Links from the show
- The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
- JTBD Toolkit
- Jim Kalbach (@jimkalbach) | Twitter
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