In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong.
The topics we cover
[4:42] Put your blog in a subfolder, not a subdomain.
[7:18] With keyword-focused content, make the URL exactly the main keyword.
[10:10] Be thoughtful about feature page keywords
[13:39] It’s really hard to rank for “best X software” queries
[16:24] Use on-page content marketing best practices
[20:50] Build passive link assets around keyword
[22:58] Answer keyword questions immediately, right after the H1
Links from the show
- On-Page Content Marketing Best Practices
- Readability: the Optimal Line Length
- Ross Hudgins (@RossHudgens) | Twitter
This episode of…