The Voice of Retail
The Voice of Retail
Exclusive Holiday Research: Forrester VP & Principal Analyst Sucharita Kodali

Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada

On this special episode I am thrilled to be sharing a full episode from my Conversations with CommerceNext podcast featuring Exclusive Holiday Research with Forrester VP & Principal Analyst Sucharita Kodali

I launched the Conversations with CommerceNext podcast with my U.S. based partners to meet the top practitioners and thought leaders in the DTC & eCommerce marketing space, and explore both their tradecraft and share the learnings from their career journeys.

Now let’s have a listen to my podcast partner Scott Silverman as he introduces the episode with Sucharita, a frequent and popular guest here on The Voice of Retail

Thanks for tuning into today’s episode of The Voice of Retail. Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.

I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website!

Sucharita Kodali

VP, Principal Analyst

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored “The State Of Retailing Online,” a joint study conducted annually with NRF.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the network. She has written two nonfiction books and has contributed to BusinessWeek Online.


Sucharita holds a B.A. in economics from Harvard University and an MBA from the Stanford Graduate School of Business.

Scott Silverman

An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of where he launched the Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of in 2006, a shopping site that has generated more than $2.5 million for’s scholarship fund.

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