Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000

Shaan (@ShaanVP) talks to entrepreneur Moiz Ali (@moizali) on today’s episode. Have you ever looked at the back of your deodorant stick and read the ingredients? Aluminum zirconium trichlorohydrex? PPG-14 Butyl Ether? Well, Moiz saw that and created Native, a natural deodorant without all the chemical junk. He built the company from his brother’s dining table – doing sales, marketing, operations & customer service as a one-man-show. His hard work paid off, as he sold the company for $100M to Proctor & Gamble just 2.5 years after it launched. Listen in to hear the backstory of how he started using just $1k, how the company almost died (twice), and how he negotiated a $100M sale of the business!


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Show notes:

* 12:40 – How Moiz got his first product made and first few sales

* 21:00 – The highs and lows of entrepreneurship

* 27:40 – How to iterate quickly with a physical product

* 32:55 – Shaan rapid fires questions at Moiz to understand his mindset and business at the time

* 46:33 – How Moiz sold Native

* 58:30 – Moiz talks about his doubters and how it fueled him

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