This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I’ve promoted anything. The result? My best sale ever. So how did I do it, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share the actual revenue, and my thoughts on affiliate programs.
- Preparation and messaging were instrumental. I started thinking about the sale in October – what the offer would be and the direction my business would go in for 2022. Right before the sale, I redesigned the home page to really push the benefits of the membership.
- Don’t be afraid to send too many emails. I sent 9 emails over 5 days, with 4 coming on the last day. Each lead to at least one sale.
- I also paid attention to how things were going. When I found the membership to be a lot more popular than initially though, I changed the last few emails in the sequence to highlight the benefits of that instead of the fact that a la carte courses were going away.