![](https://podhoney.com/wp-content/plugins/seriously-simple-podcasting/assets/images/no-album-art.png)
/
RSS Feed
This year, I made a concerted effort to have a good Black Friday sale. I started thinking about it early, put in a good sequence of emails, and promoted it more than I’ve promoted anything. The result? My best sale ever. So how did I do it, what were the numbers, and what did I learn? Listen to find out. Plus, in Build Something More, I share the actual revenue, and my thoughts on affiliate programs.
Top Takeaways
- Preparation and messaging were instrumental. I started thinking about the sale in October – what the offer would be and the direction my business would go in for 2022. Right before the sale, I redesigned the home page to really push the benefits of the membership.
- Don’t be afraid to send too many emails. I sent 9 emails over 5 days, with 4 coming on the last day. Each lead to at least one sale.
- I also paid attention to how things were going. When I found the membership to be a lot more popular than initially though, I changed the last few emails in the sequence to highlight the benefits of that instead of the fact that a la carte courses were going away.
Show Notes
- Creator Courses
- Why Subscriptions are Crucial to Your Business with John Warrillow
- Site Wide Sales
- ConvertKit
- WooCommerce
- LearnDash
- How to Manage Your Email for a Sane Holiday Season
- Join the Build Something Club
![](https://podhoney.com/wp-content/uploads/2021/12/Copy-of-How-I-Built-It-Episode-Template.png)