Something I (and perhaps you) feel I do terribly is email marketing. I’m worried I’m not segmenting my list the right way, that I email them too much, and that what I send is not aligned with what they signed up for. But let me tell you, after this conversation with Samar Owais, I feel a lot better. Samar is an email expert, and we cover a lot of ground, from setting up a welcome sequence, to when you should sell to your list, to how to segment. This is a mini masterclass in email marketing and one of my favorite episodes to date. Plus, in Build Something More, how Apple is changing the way we measure email marketing success.
- When someone signs up for your mailing list, your welcome sequence needs to align with your offer and your promise…also, you should have a welcome sequence!
- When it is too soon to sell to your list? The very first welcome email. Everything else is fair game so soft sell, sew seeds, or even just mention.
- Segmentation is SO important. You’re forming a relationship with your email subscribers, and you can’t properly do that if you don’t know anything about them.