How to Write Email Copy that SELLS with Matthew DeFeo

You’ve heard multiple guests on this show talk about the importance of building your email list…but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt gives lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copywriting and the story is incredible.

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