Marketing Today with Alan Hart
Marketing Today with Alan Hart
Standing Out in the Crowd with Torchy’s Tacos Scott Hudler
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Scott Hudler is the CMO of Torchy’s Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.

Torchy’s was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years.

Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.

In this episode, you’ll learn:
The intersection between fun and business
Great customer experience shines through the abundance of choices
Meeting customers where they want to interact with you

Key Highlights:
[01:45] Scott’s favorite city
[03:22] The brands Scott has worked for
[06:01] What made Torchy’s the next “right” move
[07:16] Torchy’s backstory
[12:06] Executing a winning formula
[14:00] Not a franchise but individually owned
[17:07] Making the leaps to grow
[18:35] How the food industry will change post-pandemic
[20:15] Overcoming the abundance of choices
[21:41] Experiential marketing at Torchy’s
[26:22] A defining experience that made Scott who he is today
[30:30] Scott’s advice to his younger self
[31:20] Scott’s impactful purchase
[32:38] The brands and companies Scott follows
[34:35] What Scott says is today’s biggest threat and opportunity for marketers

Resources Mentioned:
Torchy’s Tacos
Scott Hudler
Michael Rypka (Texas Living Story)
GJ Hart, CEO, on the Managing Partner internal ownership model
Airpods Pro
Todoist (app)

Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Scott’s LinkedIn: https://www.linkedin.com/in/scott-hudler-61a0662/
Torchy’s Twitter: https://twitter.com/torchystacos

Connect with Marketing Today and Alan Hart:

https://www.linkedin.com/in/alanhart

https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

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