Marketing Today with Alan Hart
Marketing Today with Alan Hart
Standing Out in the Crowd with Torchy’s Tacos Scott Hudler

Scott Hudler is the CMO of Torchy’s Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.

Torchy’s was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years.

Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.

In this episode, you’ll learn:
The intersection between fun and business
Great customer experience shines through the abundance of choices
Meeting customers where they want to interact with you

Key Highlights:
[01:45] Scott’s favorite city
[03:22] The brands Scott has worked for
[06:01] What made Torchy’s the next “right” move
[07:16] Torchy’s backstory
[12:06] Executing a winning formula
[14:00] Not a franchise but individually owned
[17:07] Making the leaps to grow
[18:35] How the food industry will change post-pandemic
[20:15] Overcoming the abundance of choices
[21:41] Experiential marketing at Torchy’s
[26:22] A defining experience that made Scott who he is today
[30:30] Scott’s advice to his younger self
[31:20] Scott’s impactful purchase
[32:38] The brands and companies Scott follows
[34:35] What Scott says is today’s biggest threat and opportunity for marketers

Resources Mentioned:
Torchy’s Tacos
Scott Hudler
Michael Rypka (Texas Living Story)
GJ Hart, CEO, on the Managing Partner internal ownership model
Airpods Pro
Todoist (app)

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