Email is one of the most important tools we have for communicating with supporters. But it often gets a bad rap because donors and volunteers get frustrated with unsolicited messages and gimmicky, high pressure tactics. The good news is that there are tons of high quality email programs out there, too. They integrate with a campaign’s grassroots fundraising strategy as well as its volunteering and advocacy work. Tisya Mavuram, a digital organizer with Act on Mass and a former staffer for Elizabeth Warren’s presidential run, joins us for this discussion.
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